Milo | Ball in Motion

MILO was launched in Cote D’Ivoire in 2004, and since then the brand has not done as well as expected. MILO finds itself in a country where the chocolate beverage category is not really developed, where milk is preferred to chocolate beverages, and where water is by far the beverage of choice. So we created a fun, aspirational platform they couldn’t wait to be a part of: “EQUIPE MILO”.

CLIENT: Nestle

Agency | PG

 

 

 

The Taste of Nigeria

MAGGI Cube is the single largest driver of the MAGGI business in Central and West Africa, with Nigeria alone contributing almost 60% of the total brand volume for the region. In Nigeria, MAGGI Cube has been around for ages and has become part of the culinary fabric, so much so that it is considered essential for traditional Nigerian dishes.

 

But it’s not all good news. Fierce competition by newer entrants like Knorr has led to MAGGI Cube being increasingly regarded as an “old” brand; one unsuited for modern Nigerian dishes.


We decided to embrace the brand’s heritage and move the conversation to a higher order plane that none of our competitors could credibly play on:  The Taste of Nigeria
CLIENT: Nestle

Agency | PG

Busted Party | Brand Refresh

Despite launching in Ghana with a great deal of fanfare – literally painting the town red, Vodafone momentum began to decline after a strong start. Brand measures were down, as were sales. The brand had failed to engage the heart and minds of Ghanaians. This campaign sought to engage Ghanaians emotionally while selling the key network benefits of “Instant Connection”, “Crystal Clear Sound” and “Uninterrupted Calls”.
CLIENT: Vodafone

Agency | PG

Commentary

This campaign sought to engage Ghanaians emotionally while selling the key network benefits of “Instant Connection”, “Crystal Clear Sound” and “Uninterrupted Calls”.
CLIENT: Vodafone

Agency | PG

Happy Baby

When Cerelac asked us to help launch its most innovative product improvement – Bifidus, a probiotic designed to protect babies from the inside, we realized right away that the concept of protection from the inside would be difficult for consumers to grasp.  So, we took it a step further by emphasizing the benefit of the benefit: “a protected baby is a happy baby”.
CLIENT: Nestle

Agency | PG

Western Union

Western Union, like any financial institution, struggles under the weight of having a predominantly rational relationship with its consumers.  We changed the conversation for Western Union by envisioning them as a portal of possibility; as a place that empowers Africans to achieve their dreams; as a catalyst for African development.  And we did it for the entire continent, capturing the language and cultural nuances for North, East, South and West
CLIENT: Western Union

Agency | PG

Icons

Vodafone came to us with an idea for a music-based reality show.  We developed the name, the visual identity, and multiple stages of through-the-line communication to whip up the Ghanaian public’s appetite for the show. As a result, the first season of Icons was a smashing success.
CLIENT: Vodafone

Agency | PG

Vodafon | Internal Campaign

After the acquisition of Ghana Telecom by Vodafone, it became apparent that they had bigger problems than they had anticipated. Technical problems, CEO resigned, a large number of layoffs, etc. But their biggest problem was the lack of faith and confidence employees had in management. Vodafone approached us with this brief.

 

Our solution: Ghana had just performed brilliantly at the 2010 World Cup and the whole country was united behind them. We took a sports metaphor and came up with an internal video. What follows is the first stage of awareness generated for this campaign...
CLIENT:Vodafone

Agency | PG

 

Documentary | Maggi @ 50

As it celebrates 50 years of commitment to good taste in Cote D’Ivoire, Nestlé had the opportunity to blend “Tradition”,“Technology” and “Patriotism”. MAGGI positions itself as a core product in the Ivorian’s life; Through joy, pain, success and deceptions, MAGGI is always there. It is the traditional brand. As a brand which has grown up with the country, it has experienced the ups and downs that the country has undergone.

 

 

This documentary follows MAGGI’s epic story in music, colors and taste. MAGGI is more than just a healthy product. The MAGGI story involves people and their stories. We show this connection through a life cycle of MAGGI. And by so doing, demonstrate that in celebrating MAGGI,we also celebrate the people of Ivory Coast!

 

CLIENT: Nestle

Agency | PG

 

John Andan | Senior Art Director

Bruno | Camera/DOP

Vedio edit: Roots Image

 

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