Project

Vodafone | Brand Refresh

Despite launching in Ghana with a great deal of fanfare – literally painting the town red, Vodafone momentum began to decline after a strong start.

 

Brand measures were down, as were sales.  The brand had failed to engage the hearts and minds of Ghanaians. This campaign sought to engage Ghanaians emotionally while selling the key network benefits of “Instant Connection”, “Crystal Clear Sound” and “Uninterrupted Calls”.

 

Brand Campaign & Art Direction

 

 

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